Before you step into Internet Marketing world, you need to understand what the different ways of marketing online are. So let’s just not get confused and clear the concepts about different marketing strategies.
One is Search Engine Optimization (SEO). Let say for example, if you write “weight loss” in search engine (Google, Bing, etc.), you will fine so many results, but and most of the people clicks on the sites which are shown in first page of search engine, right? Here is where SEO has helped these site owners to get listed on the first page of the search engine. In simple words, SEO is a process to rank you blog, articles, websites on the top or in the first page results of the search engines. As a search engine, Google wants to give you best search result of keyword “weight loss” which can be beneficial to you. Thus if you have a website, you need SEO. You need to optimize your website’s outer look and even contents inside to get ranked in the first page results in search engines.
Same as SEO, there is Search Engine Marketing (SEM). In this type of marketing, people pay to search engine like Google to show their website on first page. But in SEM, search engine will show your website as an advertisement. It means in order to bring your website to first page; you have to create ads in Google or any other search engine you can prefer. Let say, if you have website related to “fashion”, you have to set different bunch keywords related to “fashion” in your advertisement. Whenever people search for those keywords, Google will show your advertisement on the first page search result. Google will charge you per click to your advertisement. But there will be others too, who also had made advertisement related to keyword “fashion”. Then in this case, the one who pays more will have chance to seen on first place in compare to their competitors.
Affiliate marketing is another type of internet marketing. it is when you get paid a commission for promoting products / services for other companies. To know about Affiliate Marketing in detail, read blog Know what affiliate marketing is about. Pay Per Click (PPC) Marketing is same as SEM. In SEO, you create advertisement on different search engines, but in PPC Marketing, you can also create ads on different social media which integrated into their feeds. When someone clicks on your ad, they will charge you. Social media may also charge you for reaching to right audience. Email Marketing is another popular way of internet marketing. As name suggest, once you have list of the customers who have interest related to your products and services, you can email them and ask to purchase your products. In Content Marketing, you try to create valuable content and timely provide that value to your relevant audience. This is the good guy version of online marketing, where you mostly try to guilt people into buying.
So, these are the different way of internet marketing. Here I have just cleared the concepts, if you want to know in detail about any of them, please comment below and let me know.